Cookie Policy

Yangyuen uses tracking technologies ("cookies") and other similar technologies, such as device identifiers, pixel tags, or web beacons, on the website www.yangyuen.com (hereinafter referred to as the "Website"). Cookies are small files stored on your computer (or other internet-connected devices such as smartphones or tablets) when you visit the Website. A cookie typically consists of the website name, a lifetime value (indicating how long the cookie remains on your device), and a unique automatically generated value.

Data stored in our website cookies will be used by us only, except for cookies known as "third-party cookies," which are operated and managed by third parties. These third-party cookies are services that we have chosen to incorporate into our website to improve our services and user experience when browsing our site. The main services using these third-party cookies collect access statistics and guarantee payment transactions.

We may place our cookies on partner websites that display advertising for our brands and/or products. Most of these cookies are used to display content relevant to your interests and to evaluate our content (including advertising).

Types of Cookies We Use

  • Strictly Necessary Cookies — Cookies that are essential for the operation of our website and under our terms with you. For example, cookies that enable you to log into secure areas of our website.
  • Analytical / Performance Cookies — Cookies that allow us to recognise and count the number of visitors and see how visitors use our website. This helps us improve how our website works, for example, by ensuring that users can find what they are looking for easily.
  • Functionality Cookies — Cookies used to recognise you when you return to our website. They enable us to remember your preferences so we can personalise our content and greet you by name (for example, language or region selection).
  • Targeting / Advertising Cookies — These cookies record your visits to our website, the pages you have visited, and the links you have followed. We will use this information to remember your website choices and settings to make advertising more relevant to your interests. We may share this information with third parties using social media analytics and advertising partner cookies.
  • Facebook Connect — We may allow you to register and log in using your Facebook account. If you sign up using Facebook Connect, Facebook will ask your permission to share certain information from your Facebook account with us. This may include your name, surname, email address to verify your identity, gender, general location, link to your Facebook profile, time zone, date of birth, profile picture, and your "likes, comments, shares, activities, and friends list." This information is collected by Facebook and provided to us under the terms of Facebook's privacy policy, which you can view at https://www.facebook.com/policy.php. You can control what information we receive from Facebook using the privacy settings in your Facebook account.
  • Facebook Custom Audience — This Facebook service allows us to display personalised ads to people on our email list when they visit Facebook.com. We provide your data, such as your email address and phone number, in an encrypted form ("hash encoded" so that no human can read it) to Facebook to enable Facebook to verify whether you are a registered Facebook account holder. You can read Facebook's privacy policy at https://www.facebook.com/policy.php.
  • Google Tag Manager — Our website also uses Google Tag Manager. This service enables the management of website tags through the Google interface. Tags are small code elements used to measure visitor numbers, observe visitor behaviour, analyse and understand advertising and social media performance, set up remarketing, target ads to different audiences, and test and optimise the website. Google Tag Manager is used only for managing tags, which means no cookies are used and no personal data is recorded. We list it here for transparency about the tools we use. If disabled at the domain or cookie level, the Google Tag Manager system will retain only the tag data we use.
  • Google Analytics — Our website uses Google Analytics, a web analytics service. Google Analytics uses cookies to help the website analyse how visitors use it. Information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google uses this information to evaluate your use of the website, compile reports on website activity, and provide other services relating to website usage. You can prevent data relating to your website usage from being collected and processed by Google (including your IP address) by downloading and installing the browser plugin available at: https://tools.google.com/dlpage/gaoptout?hl=en.
  • DoubleClick — Google's DoubleClick retargeting cookie enables us to display personalised ads to you as you browse other websites and social media platforms. You can control ad personalisation on Google and partner websites at https://policies.google.com/technologies/ads?hl=en-GB&gl=uk.
  • YouTube — Targeting cookies, which are small files installed on the browser, store information about our ads you see on YouTube for our advertising purposes, such as ad targeting.
  • Twitter — Targeting cookies, which are small files installed on the browser, store information about our ads you see on Twitter for our advertising purposes, such as ad targeting.

We will not store sensitive personal data such as passwords, credit/debit card information, etc., in cookies on our website.

By default, internet browser settings are configured to accept cookies, but you can easily modify this by changing your browser settings. However, if you disable cookies, some features and functions of the website may not work properly. For more information on how to customise cookie options in your browser settings, please refer to the following links:

  • Internet Explorer — Cookie settings for Internet Explorer
  • Safari — Cookie settings for Safari
  • Chrome — Cookie settings for Chrome
  • Firefox — Cookie settings for Firefox
  • Opera — Cookie settings for Opera
  • Other browsers — Additional details for other commonly used browsers